The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. 1999), aff'd 210 F.3d 88 (2d Cir. As he pulls a lever back, a chilled drink pops up out of a customized metal container. Spoiler alert: he lost. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. This caught the eye of 21-year-old John Leonard. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. Connecting a product to a bigger concept isn’t bad. 2d 116, (S.D.N.Y. Leonard vs. PepsiCo, Inc. was the case of 1996. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. That’s quite alot of soda to consume. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. The PepsiCo order catalog did not include the Harrier jet. The slogan was simple: “Drink Pepsi. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. No, Mr. Leonard will not get the Harriet jet from Pepsi. Exh. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. Additionally, how much is a Harrier jet worth? PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. Additionally, will Mr Leonard get his Harrier jet Why or why not? We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Without a … Pepsi's response was a bizarre one, where it said that the ad was a joke. Pepsi can’t just market that it tastes good. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. References Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … The campaign was simple, reported CBS News correspondent John Blackstone. Exh. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Pepsi Stuff Harrier Jet lawsuit story involves John Leonard suing Pepsi Co because he accumulated the Pepsi Points necessary to purchase the Harrier Jet from a commercial. B (second).) So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. Inspired by the commercial, Leonard set out to get a Harrier jet. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. (Wynn Aff. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. The jet is shown with the subtitle seven million Pepsi points. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. The Jet Controversy Pepsi Jet He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. Image Credit: CBS. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. It needs to be connected to a feeling. John Leonard thought that sounded like a great deal. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). B (second).) And of course the commercial culminates with a Harrier jet landing at the teenagers high school. Defendant refused to deliver the harrier jet. Shades were 175 points. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercial’s use of … The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. (Wynn Aff. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. It was shown that one could acquire the aircraft for 7 million points. Leonard v. Pepsico, Inc., 88 F. Supp. But a protest is not the right feeling. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. The court ruled in favor of Pepsi but I think this guy should have got his jet. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Synopsis of Rule of Law. The TV commercial where they advertised the points for stuff featured someone doing exactly that. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. 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